We all know MINI Coopers are notorious for being small, cheeky cars. But when the bigger, 4-door MINI Countryman hit the streets, we decided to "Gro" some attention surrounding it. 

We partnered with the fine folks at Miracle-Gro and created this partnership campaign emphasizing the bigger MINI Countryman. We created everything from OOH boards, digital banners, rich media, print, and a stunt.